Executives

Ian Heynen

Vice President & General Manager

Ian brings strong operating and financial leadership capabilities to Sentinelle. Most recently, he was Controller and then National Business Development manager for GE Healthcare Canada, a $400 million operating division of General Electric. GE Healthcare offers a broad array of healthcare technology products to the clinical, diagnostic imaging and healthcare IT markets, and Ian has leadership experience spanning the entire portfolio.

Prior to joining GE, Ian held numerous finance, business and technology development roles in the energy and manufacturing sectors. He has built strategic alliances with government agencies (including a $7 million technology demonstration project for advanced Liquid Natural Gas applications), led Merger and Acquisition projects, and has led the capital and strategic planning functions for a $3 billion energy company.

Ian holds Bachelors (Waterloo) and Masters (UBC) degrees in Engineering and an MBA from Wilfred Laurier University where he graduated in 2005 as the Graduate Gold Medalist. He is a Professional Engineer, a Certified Management Accountant and currently serves on the Board Finance and Audit Committee for CMA Ontario.

Cameron Piron

Founder, President, and Chairman of the Board

Cameron is an industry recognized innovator and expert in the field of breast magnetic resonance. He was awarded the 2008 Premier’s Catalyst Award for the Best Young Innovator of the Year’ in Ontario, Canada. As a Masters student at Sunnybrook Health Sciences Centre, he developed Sentinelle’s core technology. This research spanned breast MRI techniques, interventional procedure software development and multi-modality technology. Radio frequency coil development centered around a dedicated breast MR imaging and intervention table which is now the Vanguard™ product. This research spawned four academic papers (two of which won international awards), 15 invited talks (two winning awards), 22 abstracts and the core IP to Sentinelle Medical®. To date, Cameron has developed or co-developed two patents (granted), as well as 19 that are filed and 10 provisional patents.

Prior to founding Sentinelle, Cameron concurrently worked as VP Research and Development for two small medical device companies, Samarit Medical and Pinel Medical, where he was involved in product development, manufacturing process definition, sales, service and marketing functions.

Cameron completed the Systems Design Engineering program at University of Waterloo specializing in medical imaging and carried research through the Medical Biophysics program at University of Toronto, Sunnybrook Campus.

Gal Sela

Founder and Chief Technology Officer

Gal has over 11 years of experience working in research and new concept development in interventional radiology. Prior to joining Sentinelle Medical, Gal worked as a self-employed contractor providing software solutions to radiological imaging researchers. Before that he was involved in the design and installation of a novel intra-operative neurosurgical MRI system at the Toronto Western Hospital, was an integral part of the neuro-surgical support team, and was the primary software developer for the neuro-navigation visualization and tracking software used. Gal was also a member of the Imaging Research group at Sunnybrook Hospital throughout that period where he worked on analysis methods for classifying and visualizing white matter diseases and treatment monitoring.

He has a Master’s degree in Electrical Engineering from McGill University specializing in image processing and machine vision and is named in over 15 publications and conference proceedings in interventional radiology.

Michelle Macpherson

Vice President Sales and Market Development

Michelle is a proven business leader with extensive experience in both research and commercialization of breast imaging in the international market. Over the past two years, Michelle has helped to transition Sentinelle from a pure R&D company to a market focused organization. Prior to joining Sentinelle, Michelle spent two years in different marketing capacities with Guidant, a leading cardiac device manufacturer.

Michelle also brings significant healthcare start-up experience. She was an integral part of the sales, marketing, and applications teams for two other Canadian healthcare start-up medical imaging companies. With VisualSonics, a leading developer of high-resolution imaging systems, she was involved in the successful expansion of sales in North America, Europe, Asia and Australia from greenfield to over $22 million. With Hygeia, she helped grow the organization into a market-leading Preferred Provider Organization for major medical benefit plans.

Michelle began her research in breast imaging at the University of Toronto in the department of Medical Biophysics; an interdisciplinary research department focused on practical solution in cancer detection.

Kurt MacWilliam

Vice President Supply Chain

Kurt is a seasoned business executive with 25 years experience driving successful, major change to support evolving business requirements in Fortune 500 and industry leading companies. He is a champion of profitability and efficiency with the proven competence to deliver significant results in a variety of business situations, especially high-growth and turnaround.

Kurt started his career at Procter & Gamble, where he held a number of management positions in operations, process development, quality assurance, and logistics in regulated businesses. His accomplishments included ISO certification of a food products plant, and in his last operating role at P&G, Kurt improved the operating efficiency of his business by 25% while reducing losses by 20%, resulting in $750k annual savings. At ICOM ($80 million marketing services business owned by Alliance Data Systems – NYSE:ADS) he led the operations expansion to support a 400% revenue increase over 4 years. This required growing the organization and expanding the supply chain from a base of local suppliers to a global supply chain with vendors in the Philippines and throughout the U.S. In his most recent role he led a number of lean and productivity initiatives that contributed $6 million in EBITDA improvements.

Kurt holds a Bachelors Degree in Chemical Engineering from the University of Western Ontario and is a licensed Professional Engineer in the Province of Ontario.

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